Blue Sage Sunday Book Review: A review of Cal Newport’s career advice book So Good They Can’t Ignore You. He’s not your typical career advice guru.  As he begins So Good They Can’t Ignore You, Cal Newton is in the process of completing his Ph.D in computer science at MIT. Facing a dismal job market in academia, Newton finds himself pondering the question “How do people end up loving what they do?” What’s the secret to finding a career you love?  It’s a good question.